Consider it the online dating of training resources–but without any fees. The curated list of 5,000 trainers also serves as a directory for consumers to find professionals based on philosophy and skill set. (Reebok will soon release a shoe designed for adventure-course racing.) Its biggest contribution to the fitness world thus far might be ReebokONE, a global online community designed for fitness professionals to create profiles, promote their services, and, of course, buy Reebok products. The company’s expanded portfolio led to double-digit growth in both apparel and footwear, and its strategic relationships have rolled over into R&D. Reebok is doing its best to sprint past competitors by partnering with some of the biggest trends in fitness, including Spartan Race, the multicity obstacle challenge, and CrossFit. Reebokįor creating its own community of fitness fanatics. Unsurprisingly, Nike was also the first of its competitors to seize upon the iPhone 5s’s advanced M7 “motion coprocessor chip”–effectively turning the phone into a FuelBand and further insinuating the Nike experience into the daily lives of its athletic acolytes. That was the purpose behind the Nike+ Accelerator program, where Nike brought 10 startup developers in-house to create new products that sync with its NikeFuel offerings, such as charity-driven fitness projects like FitCause, and GeoPalz pedometers for kids. As quantified-self devices continue to roll out, Nike is focused on a different slant: providing tools to help you achieve your individual fitness goals. For polishing its rep as the purveyor of fitness tech.
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